davidfranchi

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Pavilion of Art and Design – PAD 2011 in London

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“Fifth edition of the PAD”
David Franchi – 20th October 2011
The Pavilion of Art & Design London 2011 closed with a great success. The fifth edition of the PAD, Pavilion of Art & Design, testifies increased massive sales and remarkable attendance of collector and visitors.
At the 2011 edition of the PAD 58 galleries from 11 countries presented the highest-quality works of Modern Painting, Photography, Tribal Art, Design and Decorative Arts from 1860 to today.
PAD is a well-established event because of the exhibitors excellence and the prominent location in Mayfair, London. This is the difference with the contemporaneously Frieze Art Fair which is more popular and differently located.
PAD is building a reputation that is attracting important new faces and increasing sales despite the economic climate. The two organiser, Patrick Perrin and Stephane Custot, commented: “We are delighted to see how PAD has turned into a successful, mature and inspiring international art event. PAD is more than a fair; it is an eclectic and sophisticated club gathering the finest art and design galleries. Our aim is to put together the most beautiful and exclusive works of art of the 20th Century. As organisers, we are flattered to see such an enthusiastic audience attending the event each year and also how positive PAD is welcomed in London. The fifth edition has been a real success; we are totally confident for the future of the fair.”
The PAD opened with a Private Preview attended by members of the high society. Later in the week, the fair was visited by renowned collectors including Christie’s owner François Pinault and fashion designer and filmmaker Tom Ford.
The Child’s Chair Project II, curated by Francis Sultana, was a tremendous success with 7 of the unique 11 chairs, with prices from £1,500, sold by the close of the fair. Designers such as Zaha Hadid, Amanda Levete, Peter Marigold, Fredrikson Stallard, Max Lamb and Mattia Bonetti were invited to customize Vitra’s child-size edition of the iconic Panton chair, with proceeds of over £25,000 going to the NSPCC’s Rebuilding Childhoods Appeal.
The Pavilion of Art & Design London is organised by the Societe d’Organisation Culturelle (SOC) which was founded to support quality in the arts in 1996 by fair directors Patrick Perrin and Stephane Custot, both renowned gallerists and art dealers. In 1997 they created one of the most appreciated cultural events in France, the Pavillon des Arts et du Design Paris, formerly known as the Pavillon des Antiquaires et des galeries d’art. Since 2007 the fair has taken new direction focusing on Art and Design from 1860 to today and now is called Pavilion of Art & Design Paris at its 16th edition. The Pavilion of Art & Design London, formerly known as Design Art London, was founded in 2007 during Frieze Week in the same spirit, dedicated to post-war and contemporary design and the decorative arts. In 2009 the fair was renamed and expanded to include Modern Art.
The announced Moët Hennessy-PAD London Prize this year did not take place for unclear difficulties occurred with the donation to the V&A Museum. Other sponsors were Zadig & Voltaire and 1stdibs.
Published for: www.remotegoat.co.uk

Direct link: http://www.remotegoat.co.uk/review_view.php?uid=7663

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Written by davidfranchi

October 22, 2011 at 12:10 pm

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