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Frieze Art Fair 2011 in London

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“contemporary art in busy location”
David Franchi – Monday 18th October 2011

Frieze Art Fair 2011 is another success. So crowded that it is almost impossible to walk. The mass is overwhelming in the commissioned temporary structure located in Regent’s Park.
Frieze Art Fair has a different approach. It focuses only on contemporary art and living artists. It presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly. It is at its ninth edition.
Frieze Art Fair is an unmissable occasion in London. Contemporary art and design are present in this excellent exhibition that brings together 173 galleries, around 1,000 artists for 33 countries from all over the world. The event is organised with the idea of showcasing new artists and, hopefully, selling their work.
For the last four years Frieze Art Fair have had over 60,000 visitors including those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
Fashion is another aspect of the Frieze Art Fair. The blending of art and fashion is ongoing since years. At the fair there are many fashion designers together with artists and some brands sponsored the Frieze. It presents the world’s leading contemporary art galleries. The vitality of galleries from emerging territories such as Asia and South America is balanced by a strong European and American contingent.
Opened in the superb English Gardens of Regent’s Park is the Sculpture Park. Frieze Art Fair has installed this exhibition of sculpture which offers a rare occasion to see a noteworthy group of international works.
The Frame section of the fair, supported by COS, is dedicated to galleries under six-years old, showing solo.
Frieze Projects is a unique annually programme of artists’ commissions, curated for 2011 by Sarah McCrory and supported by the Emdash Foundation. For 2011 Frieze Projects includes a number of unique viewpoints throughout the fair. The winner of the Emdash Award 2011 is the video and performance artist Anahita Razmi.
Frieze Film is a programme of artist films screened to coincide with Frieze Art Fair. This year it was curated by Sarah McCrory and included five commissioned films screened in the auditorium at the fair and previewed in a new post-watershed Channel 4 arts slot.
An international line-up of highly respected artists, filmmakers, curators and cultural commentators have taken part in Frieze Talks 2011 a daily programme of keynote lectures, panel debates and discussions.
The Frieze Art Fair Stand Prize, sponsored by Champagne Pommery, has been awarded to Gavin Brown stand which articulated a long-term commitment to and understanding of the artists represented.
Outset / Frieze Art Fair Fund is organised and financed by Outset Contemporary Art Fund, a charitable foundation focused on supporting new art. This distinctive partnership helped Tate to buy important works for the national collection. It has the continued support of Le Meridien Hotels & Resorts. Frieze Art Fair is sponsored by Deutsche Bank.
Published for: www.remotegoat.co.uk
Direct link: http://www.remotegoat.co.uk/review_view.php?uid=7645
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Written by davidfranchi

October 18, 2011 at 9:03 pm

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